Podcast: Play in new window | Download (Duration: 31:46 — 29.3MB) | Embed
Have you ever poured your time and energy into an ad, or an email, or a blog post, video, phone message, sales pitch, or, or, or….?
Sometimes you are just too close to the issue to realize what may be wrong with your approach, the words you’ve choosen or the the fact that you might be leaving out something critical. TestMyMarketing.com is a place where you can upload your marketing message and have it critiqued by at least 3 marketing professionals who promise not to hold back. If you can take the heat, you’re message will be tempered by fire.
Back in August of 2011, the Awesome Sauce class at Wizard Academy birthed this baby business that was adopted by a couple of students. Brian Schmitt and Matt Lenhart decided that this was an idea that they could get behind and nurse into a full-grown enterprise. Now, more than half-a-year later, they’ve added another partner, changed the name and are in the middle of another launch mode.
I had a chance to catch up with Brian Schmitt last week to discuss how things are going. You’ll like what you hear…or your money back!
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Wow. I told Roy Williams that I wanted to hear the scary bits about his new book, Pendulum: Where We’ve Been, How We Got There, Where We’re Headed, he reluctantly agreed. He’s traced back the trends of societal change 3,000 years. What he’s found will give you a few reasons for apprehension the next 20 years or so.
Don’t expect many direct applications to advertising and marketing. You won’t find them in this book.
However, he doesn’t want to be known for just ringing the alarm bell and sending us all into hiding. So, he will be following the Pendulum with a new book called Invisible Heros. These are the type of people who can lead us out of whatever mess we find ourselves mired in for the next two decades.
If I were you, I’d have a happy movie ready to play after you listen to this one. You’ll need it.
Podcast: Play in new window | Download (Duration: 49:21 — 45.0MB) | Embed
Recording this Podcast was a blast. I’ve been working with Michele Miller for 10 years now and being able to share conversations like this is exactly why I started podcasting.
What really made this one fun is that we were face-to-face instead of on Skype. We were both in Palm Springs to have an annual meeting with a client that we’ve worked with almost as long as we’ve been Wizard of Ads partners. This past year our retail client grew 28% over the previous year. That’s a big deal any way you look at it.
In this rambling conversation, we discuss trends in societal change, sports (was it baseball or football?), politics and New Year’s Resolutions, or the lack thereof. You’ll learn about Michele’s F.A.R.E. mantra and my own twist on it.
I hope you enjoy it. I think I managed to maintain my family friendly rating on iTunes. Somehow, turning on the recorder kept us both from flinging f-bombs around the room.
This picture was from her Wonderbranding Class at Wizard Academy on Halloween, 2007. Yes, she taught the class dressed like this.