October 23, 2014

Wizard Academy Events: Register Now

Coming soon to Wizard Academy:

Eisenberg Website Workshop – October 21, 22 & 23

Jeffrey and Bryan Eisenberg’s annual web class at Wizard Academy always overflows with more than 100 students. This year’s attendance will be limited to just 24. Will you be there?

Blog and Web Workshop – Nov 11 & 12

This is a beginners course in getting started as a blogger. No technical know-how needed. It's after the election, so there's no better time to start your new life as a political pundit! Class size is limited for this extreme hands-on blogging workshop.

Fight the Big Boys and Win! – Jan 20 & 21

Tom Wanek and Mike Dandridge give you step-by-step plans for positioning yourself against the big-boxes and the 'marts. Register early and get a room at Engelbrecht House!

Why aren't you blogging?

Why_we_blog Seriously, why aren’t you blogging? It’s fun. It’s pretty easy as far as technology goes, and it’s a great way to establish your own personal brand.

The hardest part is finding the time to get yourself up the steepest part of the learning curve of whatever software system you’ve chosen to use. Learning TypePad is pretty straightforward. But, if you’re not comfortable learning new technology, it may take several weeks, and you might get frustrated enough to abandon all hope.

That’s why I developed my Blogging Workshop and teach it at Wizard Academy. I teach the system I use. I like TypePad because I’m comfortable here. It’s easy enough for anyone to use and to figure out on their own. Trust me. You don’t NEED to take my class to learn how to blog.

Here’s why you might want to take it: If your time is extremely valuable to you, then the airfare, hotel and driving to the course will be significantly less than learning to blog on your own. That’s right. You’ll get the confidence and experience in ONE DAY to get past the steepest part of the learning curve with classmates that are in the same boat as you.

If you’d like to visit about the class, you’ll find my contact information here somewhere.

So, Why aren’t you blogging yet?  Hmmmm?

Why We Blog

I’ve been in a blog slump lately. No explanation. No excuses. Just a commitment to start up the stream of blather again.

If you’re a business owner (and I know quite a few of you are) then along with your daily diet of reading blogs, you should be writing one. There are numerous reasons for doing so, and the excuse of being time-poor just won’t cut it if you’re serious about becoming a thought-leader in your business segment, which usually goes hand-in-hand with being a market-leader.

The Branding Blog is still less than a year old, and in my mind I’m still a small-market guy with the good fortune of being hooked up with some amazing people, my Wizard of Ads Partners and Roy and Pennie Williams.

So, why in blue blazes would people like Laura Ries, John Zagula, Seth Godin, Ankesh Kothari, John Winsor and a bunch of others be sending me books, news releases and articles?

Creating this blog and focusing on branding issues has been like staking a claim in a gold rush. You put down your stakes, file your claim, stumble across a nugget and next thing you know people refer to you as a gold miner. 

If you want to be known for something, why aren’t you doing something about it? Blogging is the easiest thing you could do to "get your name out."