February 22, 2012

BrandingBlog Radio: Shawn Phillips of Full Strength

Confession: I never feel more out of my element than when I’m hanging out with athletes.

I met Shawn Phillips a few years ago and have slowly gotten to know him a bit in the last 6 months. I’m one of those “unfit” clueless people who never heard of his brother Bill’s book “Body for Life” back when it was changing the world. I managed to be totally clueless while they grew their EAS supplement company and sold it. I

Yep, that was me, sitting on my ass watching TV while Shawn was changing the shape of the world.

So, why am I interviewing Shawn? Hey, it’s never too late to start paying attention to getting stronger and eating better and growing older with a bit of grace. Is it?

It’s an admittedly awkward interview on my part. It’s half confession, half therapy session.

Shawn’s passion is men’s health in those “middle” years. We’re not young guys any more and we’re not old-timers.

I like his idea of sustainable fitness. I like his Full Strength protein shakes. I like Shawn’s passion for education and his concern for the state of men’s health.

Here’s a chart from his book, Strength For Life, that will help you understand the phases of fitness that he and I discussed. I hope you enjoy the interview.

BrandingBlog Radio: Chandra Clarke – CEO of Scribendi

Remember the scene in the movie Pulp Fiction where Vincent Vega (John Travolta) and Jules Winnfield (Samuel L. Jackson) accidentally create a serious mess of their car by shooting the guy in the back seat? The only solution is to call in an expert…a cleanup guy. Winston Wolfe (brilliantly played by Harvey Keitel) to the rescue. I love the Winston Wolfe character. He knows how to fix a bad situation.

When you’ve got a writing mess (a dog’s breakfast, as my Aussie friends would call it) you need to call in an expert. Scribendi is to bad writing as Winston Wolf is to Jules and Vince.

Scribendi is a professional editing and proofreading company. I did some copywriting work for them a few years ago and reconnected with CEO Chandra Clarke for this podcast.

Chandra and I had a nice rolling conversation about how businesses can utilize her editing and proofreading services and why. I learned that her company has employees in every time zone on the planet and is available for projects 24/7, year round.

A couple of sites that I mentioned in the podcast were www.duhcorp.com and www.huhcorp.com which are fictitious companies on real websites with very creative tongue-in-cheek copy.

In case you’re wondering what kind of mess Vince and Jules have in their car… (If the bad words bother you, don’t play it. Seriously.)

Soundbites: Fire Fast, Hire Slow

This is age old advice in management circles.

Kinda funny how hard it is to do in practice. And it’s one of those topics where you look at business owners and managers and you think, “They really should take this advice.” I really want to talk about the “fire fast” but I’ll just touch briefly on the hire slow, because there are loads and loads of resources on how to hire people. Just remember that the worst thing you can do is hire the first person through the door that you think could probably learn to do the job. [Read more...]

BrandingBlog Radio: Craig Arthur and Big Plans for 2012

After a busy holiday season, it was nice to have a leisurely chat with my good friend, Craig Arthur.

Since this is the first episode for 2012, we mostly talked about his plans for the new year and his renewed commitment to blogging. He is using the free outlining process that I produced for Shortcut Blogging. If you’d like to try it, just go to www.shortcutblogging.com/outline.

It may not sound like it in the podcast, but I got pretty excited when he talked about doing more free workshops this year in Australia. I may have to weasel my way onto his stage somehow. It’s been a couple of years since I’ve been down under and I’m missing it.

Read more about Craig’s activities by following him on his Wizard Chronicles blog, on Facebook and on Twitter.

Thanks for coming along in our podcast journey!

The photo is Craig peeking out his room’s speakeasy window at Engelbrecht House on the Wizard Academy Campus.

BrandingBlog Radio: Year-End Tax Advice from Adrian Van Zelfden

I’ve been getting Adrian Van Zelfden’s “Tidbits in Time” emails for several years. He’s a huge history buff and he enjoys a historical almanac to the point that he started sending out a monthly missive to share his celebration of what happened when. He started by sending it to his friends. None of that opt-in stuff, just a “hey, you might enjoy this as much as I do” kind of spirit. And, when you get an email, any email, from the smartest CPA/Lawyer around, what do you do? You open it and read it.

For his friends who also happen to own businesses, he started putting a section at the end “For Business Owners Only.”

The December issue had a 12-page, single-spaced PDF attached to it full of Adrian’s best Year-End advice to business owners. As I skimmed and scanned it, I knew that this was information that would be helpful to a lot of my readers, so I got Adrian to join me for conversation and this podcast is the result.

If you’d simply like to get to know Adrian, you could bail out after 15 minutes or so when we start to get our hands dirty in the numbers.

If you’d like a copy of his checklist, go to Adrian Van Zelfden’s Facebook Page, Tidbits in Time and click on the “Join My List” link in the left column. He’s also given me permission to send it out, so if you join my list you’ll also get a copy. A third option is to go to vanzelfden.com and shoot him an email. You’ll get a good sense of his dry humor if you google the latin phrase in the header of that page.

So…how good is he?

In 30 years of helping clients with taxes and going with them to countless IRS audits, he’s often walked out with the IRS owing his clients money. More importantly, he’s never lost a dime of his client’s money in an audit. That is, his record is perfect. He’s never had a worse outcome than having the IRS say, “Yep, this tax return is just fine. No changes.” Damn. That’s good.

I like doing interviews that get me a bit out of my comfort zone. Finances, taxes, government…you get the idea. For an example, if you haven’t listened to my interview with Pamela Yellen, you missed out on her surefire way to grow your cash without exposing yourself to risk. And now, I hope you enjoy Adrian and that you find his timely advice worthwhile as you seek to keep more of that hard-earned money for yourself while staying out of trouble with the IRS.

BrandingBlog Radio: Mark Effinger

I managed to corner Mark Alan Effinger for this week’s podcast. If you know Mark, you’ll really enjoy this episode. If you don’t know Mark, just buckle your seatbelt, hit play and hang on.

Mark and I helped teach a book writing workshop several years ago with an all-star cast led by Mike Drew.

We talk about PR, Brain nutrients, Amazon, Sean Phillip’s Full Strength shakes, and loads of other crazy stuff, including the time that Mark overdosed Rich Christiansen with niacin. It’s basically unedited and rambling and just soooo Effinger.

This is the kind of conversation that I love having with Mark. We’ve had so many of these, and this is the first I recorded for a podcast. I know there will be more. Effing Effinger.

Soundbites: Personal Experience Factor

Chris: Welcome to BrandingBlog SoundBites. I’m Chris Loghry along with Dave Young from BrandingBlog.com and a Wizard of Ads Partner. We’ve talked about several things. We’ve included the Ad Budget Calculator in a couple of the podcasts. You can always go back to that and check that out online. There’s a link to that on the podcast. Today we want to touch on the topic of the power of personal experience. Hello Dave.

Dave: Hi Chris. Personal experience, it’s a big deal in any retail store.

Chris: Now are we talking about the customer? Are you talking about the retailer themselves? Which angle are we taking here? [Read more...]

BrandingBlog Radio: Hello Houston, it’s Charlie Moger

Charlie Moger is a Wizard of Ads Partner based in Houston. One thing that’s always impressed me about Charlie is that he either goes big or goes home. I don’t know if it’s a Texas thing, or just a byproduct of his upbringing. He’s accomplished a lot as a radio pro, an ad guy and for many years following the death of his wife, a single dad. He got himself married again a couple of weeks ago, and I can assure you that if he took the time to ramble for nearly an hour with me, the honeymoon’s over. (Just kidding Sandie)

I told Charlie that among other topics, I wanted to discuss the correct pronunciation of his name. We did manage to accomplish that one in the first few minutes of our recording…and then by the end, I said it wrong again.

I’ll be having Charlie back again soon to discuss how he is doing some pretty specialized video for his clients. For now, I hope you’ll enjoy just getting to know him.

BrandingBlog Radio: Jean Carpenter-Backus on Financial Spooning

Jean Carpenter-Backus is gaining fame through her moniker “The Naked Accountant.”

I interviewed Jean on a beautiful Friday morning in Austin, TX out on the plaza at Engelbrecht House, the student dorm at Wizard Academy.

We talked about how she found Wizard Academy, her unique classes and her plans for new books and some ideas for preventing embezzlement in a small business.

Jean has led a most extraordinary life. We don’t go too deep into the back story in this interview because the Austin American Statesman recently did a lengthy biographical sketch. I encourage you to read it.

I hope you enjoy listening to this one as much as I enjoyed interviewing Jean.

Links:

Article about Jean in the Austin American Statesman

Jean’s web site

Wizard Academy’s Money and Cool Chicks

BrandingBlog Radio: Anna Cummins and The Evil Wiener

I had a blast recording this week’s episode. The Evil Wiener is a mobile food truck business in Austin, started by Anna and Jeff Cummins and their partner Roger Zapata. Jeff and Roger have impressive professional foodie credentials. The idea for The Evil Wiener was hatched (as you probably guessed) over a few beers one evening. Anna had no choice but to sign on as den-mother and Chief Marketing Officer.

The double entendres flow freely in this interview and also through the menu and the cult following that the Wiener has developed in just a few short months of operation.

They’ve already been featured in a segment on The Food Network’s Eat Street and they are winning new accolades and followers every day.

We talked mainly about how they built the business from conception to launch. I hope you enjoy it and that you get a chuckle out of the humor.

“I can’t wait to come to Austin and get my hands on a Naked Cowgirl.”
-Dave Young

Follow the Wiener…

The Evil Wiener on Facebook

The Evil Wiener on Twitter

Photos: