December 20, 2014

BrandingBlog Radio: Michele Miller on Sports, Politics and F.A.R.E.

Recording this Podcast was a blast. I’ve been working with Michele Miller for 10 years now and being able to share conversations like this is exactly why I started podcasting.

What really made this one fun is that we were face-to-face instead of on Skype. We were both in Palm Springs to have an annual meeting with a client that we’ve worked with almost as long as we’ve been Wizard of Ads partners. This past year our retail client grew 28% over the previous year. That’s a big deal any way you look at it.

In this rambling conversation, we discuss trends in societal change, sports (was it baseball or football?), politics and New Year’s Resolutions, or the lack thereof. You’ll learn about Michele’s F.A.R.E. mantra and my own twist on it.

I hope you enjoy it. I think I managed to maintain my family friendly rating on iTunes. Somehow, turning on the recorder kept us both from flinging f-bombs around the room.

This picture was from her Wonderbranding Class at Wizard Academy on Halloween, 2007. Yes, she taught the class dressed like this.

Stupid is as stupid does

This is clever, cute, witty.

Until you have to spell it. Or search for it.

Stoopeed.

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BrandingBlog Radio: Mark Effinger

I managed to corner Mark Alan Effinger for this week’s podcast. If you know Mark, you’ll really enjoy this episode. If you don’t know Mark, just buckle your seatbelt, hit play and hang on.

Mark and I helped teach a book writing workshop several years ago with an all-star cast led by Mike Drew.

We talk about PR, Brain nutrients, Amazon, Sean Phillip’s Full Strength shakes, and loads of other crazy stuff, including the time that Mark overdosed Rich Christiansen with niacin. It’s basically unedited and rambling and just soooo Effinger.

This is the kind of conversation that I love having with Mark. We’ve had so many of these, and this is the first I recorded for a podcast. I know there will be more. Effing Effinger.

Marc Maron and Paul Reiser on Getting Started

I was out on a walk today listening to episode 192 of Marc Maron’s WTF Podcast. (One of the podcasts that inspired me to get started with my own podcasting.) Maron is one of the best interviewers I’ve every heard and his podcast is a wonderful window into the world of all your favorite standup comics.

In this episode, he’s got Paul Reiser in his garage studio and is reflecting on getting started in comedy.

A 19-year-old Maron first met Reiser on a trip to NYC to see comedy. He walked up to Reiser’s table and asked him how to get started doing comedy. Reiser told him, “You just do it.”

A few minutes later, Reiser tells him about some advice he got on writing screenplays shortly after his appearance in Diner. He asked Barry Levinson, “How do you write a screenplay?” Levinson told him, “OK. You write, ‘Fade in’ and you keep typing.”

Good advice for starting just about anything you ever wanted to do.

BrandingBlog Radio: Anna Cummins and The Evil Wiener

I had a blast recording this week’s episode. The Evil Wiener is a mobile food truck business in Austin, started by Anna and Jeff Cummins and their partner Roger Zapata. Jeff and Roger have impressive professional foodie credentials. The idea for The Evil Wiener was hatched (as you probably guessed) over a few beers one evening. Anna had no choice but to sign on as den-mother and Chief Marketing Officer.

The double entendres flow freely in this interview and also through the menu and the cult following that the Wiener has developed in just a few short months of operation.

They’ve already been featured in a segment on The Food Network’s Eat Street and they are winning new accolades and followers every day.

We talked mainly about how they built the business from conception to launch. I hope you enjoy it and that you get a chuckle out of the humor.

“I can’t wait to come to Austin and get my hands on a Naked Cowgirl.”
-Dave Young

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