December 20, 2014

BrandingBlog Radio: Ray Seggern and Wizard of Ads Events

Have you met Ray Seggern?

He’s been one of our Wizard of Ads partners since about 2006. He’s stepping into a role as a sort of ringmaster for many of our partners.

By ringmaster, I mean that he’s making an effort to herd our posse of cats onto a flatbed truck and getting them moving in the same direction.

He’s filling a Colonel Parker role by finding speaking gigs for us and he’s creating events where he can sell our services.

He’s got an event planned for May 16, 2012 in St. Louis and we had a chance to talk about it and he spills all the details in this interview.

I always enjoy talking to Ray, when I can get him to sit still long enough. He’s full of energy and I’m sure that a 25-minute podcast felt like an eternity to him.

BUSINESS OWNERS…you really ought to head to St. Louis for this. It’s a measly $67. Get on an airplane. Make a reservation. Go learn something.

Shareworthy Customer Service – Tim Miles wrote the book

Click on the thumb and go buy the book!

Seriously, Tim wrote the book on shareworthy customer service.

The book is called “Your Customers Like This – The whats, whos, hows & whys of Shareworthy Customer Service.”

It’s pretty awesome and right now, it’s pretty inexpensive. In fact, Tim is only asking a donation of 99-cents to benefit Touchpoints Central Missouri Autism Project.

You should grab it before he changes his mind. Did I say it’s awesome? Yes. Yes, I did.

BrandingBlog Radio: Roy Williams and The Pendulum

Wow. I told Roy Williams that I wanted to hear the scary bits about his new book, Pendulum: Where We’ve Been, How We Got There, Where We’re Headed, he reluctantly agreed. He’s traced back the trends of societal change 3,000 years. What he’s found will give you a few reasons for apprehension the next 20 years or so.

Don’t expect many direct applications to advertising and marketing. You won’t find them in this book.

However, he doesn’t want to be known for just ringing the alarm bell and sending us all into hiding. So, he will be following the Pendulum with a new book called Invisible Heros. These are the type of people who can lead us out of whatever mess we find ourselves mired in for the next two decades.

If I were you, I’d have a happy movie ready to play after you listen to this one. You’ll need it.

BrandingBlog Radio: Michele Miller on Sports, Politics and F.A.R.E.

Recording this Podcast was a blast. I’ve been working with Michele Miller for 10 years now and being able to share conversations like this is exactly why I started podcasting.

What really made this one fun is that we were face-to-face instead of on Skype. We were both in Palm Springs to have an annual meeting with a client that we’ve worked with almost as long as we’ve been Wizard of Ads partners. This past year our retail client grew 28% over the previous year. That’s a big deal any way you look at it.

In this rambling conversation, we discuss trends in societal change, sports (was it baseball or football?), politics and New Year’s Resolutions, or the lack thereof. You’ll learn about Michele’s F.A.R.E. mantra and my own twist on it.

I hope you enjoy it. I think I managed to maintain my family friendly rating on iTunes. Somehow, turning on the recorder kept us both from flinging f-bombs around the room.

This picture was from her Wonderbranding Class at Wizard Academy on Halloween, 2007. Yes, she taught the class dressed like this.

BrandingBlog Radio: Craig Arthur and Big Plans for 2012

After a busy holiday season, it was nice to have a leisurely chat with my good friend, Craig Arthur.

Since this is the first episode for 2012, we mostly talked about his plans for the new year and his renewed commitment to blogging. He is using the free outlining process that I produced for Shortcut Blogging. If you’d like to try it, just go to www.shortcutblogging.com/outline.

It may not sound like it in the podcast, but I got pretty excited when he talked about doing more free workshops this year in Australia. I may have to weasel my way onto his stage somehow. It’s been a couple of years since I’ve been down under and I’m missing it.

Read more about Craig’s activities by following him on his Wizard Chronicles blog, on Facebook and on Twitter.

Thanks for coming along in our podcast journey!

The photo is Craig peeking out his room’s speakeasy window at Engelbrecht House on the Wizard Academy Campus.