February 4, 2012

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BrandingBlog Radio: Michele Miller on Sports, Politics and F.A.R.E.

January 20, 2012 By Leave a Comment

Podcast: Play in new window | Download (Duration: 49:21 — 45.0MB) | Embed

Recording this Podcast was a blast. I’ve been working with Michele Miller for 10 years now and being able to share conversations like this is exactly why I started podcasting.

What really made this one fun is that we were face-to-face instead of on Skype. We were both in Palm Springs to have an annual meeting with a client that we’ve worked with almost as long as we’ve been Wizard of Ads partners. This past year our retail client grew 28% over the previous year. That’s a big deal any way you look at it.

In this rambling conversation, we discuss trends in societal change, sports (was it baseball or football?), politics and New Year’s Resolutions, or the lack thereof. You’ll learn about Michele’s F.A.R.E. mantra and my own twist on it.

I hope you enjoy it. I think I managed to maintain my family friendly rating on iTunes. Somehow, turning on the recorder kept us both from flinging f-bombs around the room.

This picture was from her Wonderbranding Class at Wizard Academy on Halloween, 2007. Yes, she taught the class dressed like this.

Filed Under: Customer Experience, Podcasts, Quotable, Rants/Raves, Sports, Wizard Academy, Wizard of Ads

BrandingBlog Radio: Craig Arthur and Big Plans for 2012

January 6, 2012 By Leave a Comment

Podcast: Play in new window | Download (Duration: 44:52 — 40.9MB) | Embed

After a busy holiday season, it was nice to have a leisurely chat with my good friend, Craig Arthur.

Since this is the first episode for 2012, we mostly talked about his plans for the new year and his renewed commitment to blogging. He is using the free outlining process that I produced for Shortcut Blogging. If you’d like to try it, just go to www.shortcutblogging.com/outline.

It may not sound like it in the podcast, but I got pretty excited when he talked about doing more free workshops this year in Australia. I may have to weasel my way onto his stage somehow. It’s been a couple of years since I’ve been down under and I’m missing it.

Read more about Craig’s activities by following him on his Wizard Chronicles blog, on Facebook and on Twitter.

Thanks for coming along in our podcast journey!

The photo is Craig peeking out his room’s speakeasy window at Engelbrecht House on the Wizard Academy Campus.

Filed Under: Craig Arthur, Podcasts, Uncategorized, Wizard of Ads

BrandingBlog Radio: Magical Thinking with Jeff Sexton

December 9, 2011 By 8 Comments

Podcast: Play in new window | Download (Duration: 46:43 — 42.5MB) | Embed

Sometimes I’m a bit intimidated to talk to Jeff Sexton. It’s kind of like going back to high school and having an intellectual chat with your old English teacher…or in this case, an Olde English teacher.

He’s been doing an awful lot of Magical Thinking lately. One of the more interesting examples involves tiger penis. Yep.

In addition to discussing feline phalluses (phalli?) I also got him to talk about how a business owner can use Magical Thinking to improve marketing, merchandising and the customer experience. That’s the practical application of Magical Thinking. Of course, if it’s phalli you want, go check out this guy.

One more thing….if you enjoy this podcast and get it on iTunes, it would be so cool if you could give it a rating and a comment. Thanks!

Filed Under: Copywriting, Customer Experience, Podcasts, Wizard of Ads Tagged With:

Soundbites: Personal Experience Factor and The Approach

December 6, 2011 By Leave a Comment

Podcast: Play in new window | Download (Duration: 8:37 — 7.5MB) | Embed

 

Adam: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner, Dave Young from BrandingBlog.com. I’m Adam Lefler. Hello, Dave.

Dave: Hi, Adam.

Adam: Today, we’re talking about Personal Experience Factor: the Approach. What do you mean?

Dave: Well, Personal Experience Factor, Adam, is the term that we use in the Advertising Performance Equation that relates to the actual experience that you’re delivering to a customer if you’re a brick and mortar retailer. If you don’t understand the advertising performance equation, you might not be familiar with this concept. [Read more...]

Filed Under: Advertising Performance Equation, Customer Experience, SoundBites, Wizard of Ads

BrandingBlog Radio: Hello Houston, it’s Charlie Moger

November 1, 2011 By Leave a Comment

Podcast: Play in new window | Download (Duration: 47:44 — 38.2MB) | Embed

Charlie Moger is a Wizard of Ads Partner based in Houston. One thing that’s always impressed me about Charlie is that he either goes big or goes home. I don’t know if it’s a Texas thing, or just a byproduct of his upbringing. He’s accomplished a lot as a radio pro, an ad guy and for many years following the death of his wife, a single dad. He got himself married again a couple of weeks ago, and I can assure you that if he took the time to ramble for nearly an hour with me, the honeymoon’s over. (Just kidding Sandie)

I told Charlie that among other topics, I wanted to discuss the correct pronunciation of his name. We did manage to accomplish that one in the first few minutes of our recording…and then by the end, I said it wrong again.

I’ll be having Charlie back again soon to discuss how he is doing some pretty specialized video for his clients. For now, I hope you’ll enjoy just getting to know him.

Filed Under: Buzz This, Podcasts, Uncategorized, Wizard of Ads

SoundBites: How To Calculate An Ad Budget

October 28, 2011 By Leave a Comment

Podcast: Play in new window | Download (Duration: 12:34 — 17.3MB) | Embed

BrandingBlog SoundBites is a new podcast. In contrast to my rambling weekly talk-show format, these are concise topics that will average about 10-minutes. I’m using the Shortcut Blogging method. I hope you find them useful. Please let me know.

A full transcript follows…

Our first Soundbite is a lesson in how to set an ad budget

Chris: Welcome to Branding Blog SoundBites, we’re with Dave Young from BrandingBlog.com and a Wizard of Ads Partner.

Dave: Hi, Chris.

Chris: How are you doing?
[Read more...]

Filed Under: Advertising, Advertising Performance Equation, SoundBites, Wizard of Ads Tagged With:

BrandingBlog Radio: Roy H. Williams on The Desire for Instant Gratification

August 16, 2011 By Leave a Comment

Podcast: Play in new window | Download (Duration: 46:00 — 41.4MB) | Embed

Roy in Tuscan Hall - 2004

Roy H. Williams is the original Wizard of Ads and central hub of our consulting group. We had a good time chatting about the biggest mistake most business owners make when it comes to their advertising…The Desire for Instant Gratification.

Before we got to the subject, we chatted briefly about Nebraska and his single sojourn through the state. What do you think was his most memorable stop? You’ll have to listen to find out.

We also talked about the extensive research he’s done on the new Pendulum book, due out in the 1st quarter of 2012. There are still seats available for the class on November 15-16 in Austin.

I took this photo in May of 2004, shortly after he purchased land for Wizard Academy. He is standing in a barn that was to become Tuscan Hall. Fortunately, the barn was blown down by the wind before it could be remodeled and they had to basically start from scratch.

Filed Under: Advertising, Leadership, Podcasts, Wizard Academy, Wizard of Ads

BrandingBlog Radio: The Future of Marketing IS Sarah Ripley

August 9, 2011 By 4 Comments

Podcast: Play in new window | Download (33.5MB) | Embed

I have seen the Future of Marketing and her name is Sarah Ripley.

Craig Arthur brought her on board our Australia group because Sarah is a natural-born networker and a talented and intuitive marketing professional.

I got up early in the morning and she stayed up late at night so that we could talk about her experiences at “Uni” in marketing courses and how the real world isn’t much like the picture they paint in college classrooms.

I had one of my goofy quips all lined up and then forgot to use it. I was going to tell her that I’m a big fan of her museums. Maybe next time…because I’m sure she’s never heard that one before.

Filed Under: Customer Experience, Leadership, Podcasts, Social Media, Wizard of Ads

BrandingBlog Radio Episode 01: Paul Boomer

June 27, 2011 By Leave a Comment

Podcast: Play in new window | Download (Duration: 47:29 — 43.7MB) | Embed

I wanted to find the cheesiest picture of Paul and me. This one will have to suffice. That's Paul on the right.

Paul Boomer and I discuss our teenage radio years, communicating with clients using audio and video and how we use Evernote to stay on top of projects.

After about 21 minutes of personal stuff, we start talking about some things we do to be more productive, more communicative and all-around helpful guys.

More about Wizard of Ads Paul Boomer.

Note: I’ll be publishing a new Podcast each Tuesday….I put this one live on Monday evening because I’ve still got a few features to test and just needed to get on with it. Cheers!

Filed Under: Podcasts, Wizard of Ads

Tom Wanek's Ad-Speak Calculator

May 27, 2010 By 2 Comments

Remember this routine from George Carlin? He mentions nearly every hucksterism known to mankind. My colleague, Tom Wanek, has taken all of Carlin's phrases plus hundreds more and created a cool and free tool that allows you to paste in your ad copy to see how you rate. (Hint: the more your ads sound like ads, the more they blend into the background of the thousands of other ads your audience is subjected to each day.)

The key is to stand out by NOT sounding like every other ad. It's not easy. Here the link to the Ad-Speak Calculator.

Filed Under: Ad Math, Buzz This, Wizard of Ads Tagged With: ,
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