April 17, 2014

Jon Spoelstra, author of "Marketing Outrageously" turns to Fiction

Links: Wizard Academy, Jon Spoelstra on Amazon

Wizard Academy Events: Register Now

Coming soon to Wizard Academy:

Eisenberg Website Workshop – October 21, 22 & 23

Jeffrey and Bryan Eisenberg’s annual web class at Wizard Academy always overflows with more than 100 students. This year’s attendance will be limited to just 24. Will you be there?

Blog and Web Workshop – Nov 11 & 12

This is a beginners course in getting started as a blogger. No technical know-how needed. It's after the election, so there's no better time to start your new life as a political pundit! Class size is limited for this extreme hands-on blogging workshop.

Fight the Big Boys and Win! – Jan 20 & 21

Tom Wanek and Mike Dandridge give you step-by-step plans for positioning yourself against the big-boxes and the 'marts. Register early and get a room at Engelbrecht House!

Monday Morning Memo: Customer Profiles

Customerprofiles4

By Roy H. Williams (go to MondayMorningMemo.com to listen to this memo.)

I’ve never seen a business fail due to reaching the wrong people. But if you listen to advertising sales reps, “reaching the right people” will solve all your problems.

And guess who has exactly the right people for you?

[Read more...]

Catching Up: Seminars, Superbowl and Awards

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Seminars

I’m excited about a couple of seminars approaching in March and April. Mainly because I’ll be teaching at both of them.

First, is the "Boom Your Business"  2-day event on the Mornington Peninsula near Melbourne, Australia. Five Wizard of Ads Partners are collaborating to present a variety of the business topics near and dear to our hearts. Of course, the topics we love the best are the same topics we use to grow our clients’ businesses. We still have a few seats left. It’s a small venue at a yacht club. NICE!

Second, is my Blog/Web Workshop at Wizard Academy. Very limited enrollment. Students will arrive with nothing but ideas and leave with a blog/web site and armed with the power to use it!

SuperBowl Ads

Michele Miller has posted some fun thoughts on the Super Bowl ads. I didn’t catch the game this year because we were out celebrating my youngest daughter’s birthday (13!). I watched all of the ads in tiny YouTube format. Michele gives her unique look at how the ads played to women.

Awards

Congratulations to Bryan Eisenberg, Holly Buchanan and everyone at Grokdotcom for picking up a couple of nice awards last week!

It was a Day of Days

Dave_young_and_nellie_mckay Just got back to my room after hearing Nellie McKay cap off the annual Wizard Academy reunion. That was fun! She played for an hour and stayed to sign autographs and take pics with us. A nice cozy crowd of about 100 people. If you don’t know who Nellie McKay is, you should find out.

We had a few warm-up numbers from Peter Nevland and Phil Sheeran.

Too fun for words!