January 25, 2015

Blog Ghostwriting with no time-sucking Ghost

I know I’ve mentioned Shortcut Blogging to you quite a few times, but we’ve finished our web site and have our infrastructure in place to take on new clients in bigger numbers than onesy-twosies.

Many business owners know that they should be blogging. Why? Because, blogging creates relevant content on your site, gives you increased credibility as an expert and gives people a reason to talk about you in a good way.

Trouble is, most business owners are so time-deprived that they just can’t make writing a priority.

Hiring a ghost writer for your blog won’t save you much time. You’ll have to spend a lot of time with the writer just making sure he/she understands your business and then going over revisions before posting.

We’ve made it simpler. Think about it this way…if the local radio station called you up and asked you to go on the air for 10 minutes to talk about your favorite subject, would you hesitate to say “Yes”? Of course not.

What if you were able to brainstorm a year’s worth of “favorite” topics and then have a weekly interview where you covered each one? Yes, again? Of course!

Paul Boomer and I have taken that idea and made it a service for business owners. We’ll produce weekly interviews, post them as podcasts on your site, create articles based on your spoken words and post them as accompanying blog posts. All you have to do is show up for the interviews…and we’ll batch them in once-a-month recording sessions.

Our guiding mantra has been, “How can we make blogging so easy for a business owner that they will feel like their contribution is really a break in their work instead of something that adds to the load?”

The business owner shows up for the interviews, we do the rest. All of it.

Yes, this is a shameless plug. But, I’ve been telling you to blog for almost 8 years now. Have you done it?

To sweeten the pot, we’ll even buy you a microphone just like the one pictured here. You’re gonna sound like a million bucks.

BrandingBlog Radio: Veteran’s Day Guest – Joe Perez

Joe Perez makes me proud to be an American. I’ve known Joe for about 6 years. We first met at an event at Wizard Academy. I always knew him as the operator of a landscape architecture company in San Antonio. We’d run into each other now and then, when we were both in Austin. It wasn’t until we attended the Awesome Sauce class this August that I found out about his military adventures and his new company.

Turns out Joe spent the last days of the Cold War chasing Soviet agents across Europe. He was in Berlin when the wall came down. When I mentioned that his resume read like a character in a Tom Clancy novel, he said, “funny you should mention that,” and proceeded to tell the story of how his unit was involved in Clancy’s research for Clear and Present Danger. Wow. [Read more...]

BrandingBlog Radio: Hello Houston, it’s Charlie Moger

Charlie Moger is a Wizard of Ads Partner based in Houston. One thing that’s always impressed me about Charlie is that he either goes big or goes home. I don’t know if it’s a Texas thing, or just a byproduct of his upbringing. He’s accomplished a lot as a radio pro, an ad guy and for many years following the death of his wife, a single dad. He got himself married again a couple of weeks ago, and I can assure you that if he took the time to ramble for nearly an hour with me, the honeymoon’s over. (Just kidding Sandie)

I told Charlie that among other topics, I wanted to discuss the correct pronunciation of his name. We did manage to accomplish that one in the first few minutes of our recording…and then by the end, I said it wrong again.

I’ll be having Charlie back again soon to discuss how he is doing some pretty specialized video for his clients. For now, I hope you’ll enjoy just getting to know him.

BrandingBlog Radio: Shortcut Blogging Announcement

This podcast is an announcement. The multi-talented Paul Boomer and I are starting a business. It’s a podcast/blogging business designed to help people who simply don’t have the time or energy to blog.

You can click on the image above to go check it out. You can listen to us talk about blogging. (You can skip ahead to about 23 minutes in to hear about the business.)

Here it is in a nutshell:

  • We’ll create a 10-minute podcast for you each week, transcribe it, and post it to your blog.
  • The recording will be done by a professional radio announcer interviewing you on the topics of your choice.
  • The transcription will include some light editing to make it read smoothly.
  • Our editors will post the entire enchilada to your site for you, paying attention to headlines, keywords and linking.
  • Your only responsibility is to show up once a month on Skype and be interviewed (and pay the bill).
  • Cost: $597/month…no long-term contracts.

At the end of a year, you’ll have enough written words to turn into a book, a seminar, etc.

We are taking email addresses of people who desire to know more. That’s the only way to sign up for right now. Just go to our little web site and pop your email into the little box. We’ll do the rest.

Shortcut Blogging: Easy Blogging for Busy People

BrandingBlog Radio: Anna Cummins and The Evil Wiener

I had a blast recording this week’s episode. The Evil Wiener is a mobile food truck business in Austin, started by Anna and Jeff Cummins and their partner Roger Zapata. Jeff and Roger have impressive professional foodie credentials. The idea for The Evil Wiener was hatched (as you probably guessed) over a few beers one evening. Anna had no choice but to sign on as den-mother and Chief Marketing Officer.

The double entendres flow freely in this interview and also through the menu and the cult following that the Wiener has developed in just a few short months of operation.

They’ve already been featured in a segment on The Food Network’s Eat Street and they are winning new accolades and followers every day.

We talked mainly about how they built the business from conception to launch. I hope you enjoy it and that you get a chuckle out of the humor.

“I can’t wait to come to Austin and get my hands on a Naked Cowgirl.”
-Dave Young

Follow the Wiener…

The Evil Wiener on Facebook

The Evil Wiener on Twitter