Marketing Advice and Advertising Strategy for Local Business Owners
After watching this video, you can start to understand the forces that can cause the stock markets to plunge to a depth that wipes out all of your earnings for the year. The simple fact is that you are not in control of money that you might have invested in the markets. We’ve turned it over to the machines.
I don’t mean to upset you for the weekend, but you might want to consider safer ways to hang on to your cashola.
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This week I had a chance to catch up with my friend, Rich Christiansen. Rich is one of those guys who just can’t sit still without building a business. McGraw-Hill is publishing his latest book on business building and business growth strategies. It’s called The Zig Zag Principle and it’s coming out on October 4, 2011. What I really like about Rich’s books is that he bases everything on strategies that he uses every day. You won’t find un-tested academic theories, just great advice on what actually works to build a business.
Pre-order it by going to The Zig Zag Principle web site.
Back in 1984, I was working as a communications intern at the IBM Research and Manufacturing plant in Boulder, CO. It was an amazing place to be, 5,000 employees working at a single facility on the Diagonal Highway. Heck, there were only 6,000 in the town I grew up in.
I was there when the PC came out. I remember our department getting the first PC at the entire plant. People would come in just to look at it.
I watched this video and got choked up a few times. You’ll see how IBM was there for so many of the key moments that define the times that we live in today. Most of these innovations are things that we take for granted today. Making an airline reservation, calling 911, barcodes, motherboards, personal computers, space flight and even beautiful fractals from Benoît B. Mandelbrot.
So, I admit to being a bit biased. But, trust me, this is 30 minutes well spent. I hope you enjoy it as much as I did. Please…let me know your favorite moments in the comments.
Out for a walk this morning. I decided this sign would make a good blog post.
You write it. In the comments…ready, set, go.
Here’s an example of a local business that is helping their customers make the homes look better this spring. The marketing goal is simple. Help people come to some conclusions about what would improve the curb appeal of their home. Most of us become blind to our own faults…and this includes the appearance of our own abodes.
One of my clients, a Portland Roofing Company is simply giving away their curb appeal checklist. You might even want to grab it. They are not even requiring you to “opt-in” to their email list to get it. They’d rather just have you improve the appearance of your home.
Seems like we’ve been waiting a long time for spring to arrive where I live. Maybe a little work on the house would push it along.
What are you giving to your customers this spring?
