November 23, 2014

Creative Genius? Really?

Perhaps I tend to read too much into the intent of the Prickly Pear. The one I sent to Roy was casting Quixotic shadow puppets. This one seems to be reaching out to slap me as I walk down the sidewalk.

A lot of people have asked about this whole Tucson thing. Why are you moving? Why Tucson? What’s the plan?

The “Why” is more complicated than the “What”, so I’ll explain the why over a glass of red when you come and visit me.

Here’s “what” I’ve found: [Read more...]

BrandingBlog Radio: Michele Miller on Sports, Politics and F.A.R.E.

Recording this Podcast was a blast. I’ve been working with Michele Miller for 10 years now and being able to share conversations like this is exactly why I started podcasting.

What really made this one fun is that we were face-to-face instead of on Skype. We were both in Palm Springs to have an annual meeting with a client that we’ve worked with almost as long as we’ve been Wizard of Ads partners. This past year our retail client grew 28% over the previous year. That’s a big deal any way you look at it.

In this rambling conversation, we discuss trends in societal change, sports (was it baseball or football?), politics and New Year’s Resolutions, or the lack thereof. You’ll learn about Michele’s F.A.R.E. mantra and my own twist on it.

I hope you enjoy it. I think I managed to maintain my family friendly rating on iTunes. Somehow, turning on the recorder kept us both from flinging f-bombs around the room.

This picture was from her Wonderbranding Class at Wizard Academy on Halloween, 2007. Yes, she taught the class dressed like this.

BrandingBlog Radio: Mark Effinger

I managed to corner Mark Alan Effinger for this week’s podcast. If you know Mark, you’ll really enjoy this episode. If you don’t know Mark, just buckle your seatbelt, hit play and hang on.

Mark and I helped teach a book writing workshop several years ago with an all-star cast led by Mike Drew.

We talk about PR, Brain nutrients, Amazon, Sean Phillip’s Full Strength shakes, and loads of other crazy stuff, including the time that Mark overdosed Rich Christiansen with niacin. It’s basically unedited and rambling and just soooo Effinger.

This is the kind of conversation that I love having with Mark. We’ve had so many of these, and this is the first I recorded for a podcast. I know there will be more. Effing Effinger.

Weekend Video Assignment: Think about what YOU can control!

After watching this video, you can start to understand the forces that can cause the stock markets to plunge to a depth that wipes out all of your earnings for the year. The simple fact is that you are not in control of money that you might have invested in the markets. We’ve turned it over to the machines.

I don’t mean to upset you for the weekend, but you might want to consider safer ways to hang on to your cashola.

Your Weekend Assignment: IBM Centennial Film

Back in 1984, I was working as a communications intern at the IBM Research and Manufacturing plant in Boulder, CO. It was an amazing place to be, 5,000 employees working at a single facility on the Diagonal Highway. Heck, there were only 6,000 in the town I grew up in.

I was there when the PC came out. I remember our department getting the first PC at the entire plant. People would come in just to look at it.

I watched this video and got choked up a few times. You’ll see how IBM was there for so many of the key moments that define the times that we live in today. Most of these innovations are things that we take for granted today. Making an airline reservation, calling 911, barcodes, motherboards, personal computers, space flight and even beautiful fractals from Benoît B. Mandelbrot.

So, I admit to being a bit biased. But, trust me, this is 30 minutes well spent. I hope you enjoy it as much as I did. Please…let me know your favorite moments in the comments.