Category Archives: Ad Math

Creative Genius? Really?

Perhaps I tend to read too much into the intent of the Prickly Pear. The one I sent to Roy was casting Quixotic shadow puppets. This one seems to be reaching out to slap me as I walk down the sidewalk.

A lot of people have asked about this whole Tucson thing. Why are you moving? Why Tucson? What’s the plan?

The “Why” is more complicated than the “What”, so I’ll explain the why over a glass of red when you come and visit me.

Here’s “what” I’ve found: Continue reading

Soundbites: Super Bowl Reach

NOTE FROM DAVE:  The “SoundBites” podcasts are usually re-written in an article style (via Shortcut Blogging), but this one was such an interactive conversation that I decided to simply use the transcript. Enjoy the game!

So far…in these pre-game days, this is my fave: Beuller? Beuller?

Want to read the transcript? Continue reading

Soundbites: Measuring Radio Results With Web Analytics

Adam: Welcome once again to BrandingBlog Soundbites, with Wizard of Ads partner Dave Young, from BrandingBlog.com. I’m Adam Lefler, hello Dave.

Dave: Hi Adam

Adam: Dave, today were sitting down talking about measuring radio effectiveness on a website.

Dave: That seems like a crazy idea, doesn’t it? Continue reading