Marketing Advice and Advertising Strategy for Local Business Owners
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NOTE FROM DAVE: The “SoundBites” podcasts are usually re-written in an article style (via Shortcut Blogging), but this one was such an interactive conversation that I decided to simply use the transcript. Enjoy the game!
So far…in these pre-game days, this is my fave: Beuller? Beuller?
Want to read the transcript? [Read more...]
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This is age old advice in management circles.
Kinda funny how hard it is to do in practice. And it’s one of those topics where you look at business owners and managers and you think, “They really should take this advice.” I really want to talk about the “fire fast” but I’ll just touch briefly on the hire slow, because there are loads and loads of resources on how to hire people. Just remember that the worst thing you can do is hire the first person through the door that you think could probably learn to do the job. [Read more...]
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Adam: Welcome once again to BrandingBlog Soundbites, with Wizard of Ads partner Dave Young, from BrandingBlog.com. I’m Adam Lefler, hello Dave.
Dave: Hi Adam
Adam: Dave, today were sitting down talking about measuring radio effectiveness on a website.
Dave: That seems like a crazy idea, doesn’t it? [Read more...]
Podcast: Play in new window | Download (Duration: 8:37 — 7.5MB) | Embed
Adam: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner, Dave Young from BrandingBlog.com. I’m Adam Lefler. Hello, Dave.
Dave: Hi, Adam.
Adam: Today, we’re talking about Personal Experience Factor: the Approach. What do you mean?
Dave: Well, Personal Experience Factor, Adam, is the term that we use in the Advertising Performance Equation that relates to the actual experience that you’re delivering to a customer if you’re a brick and mortar retailer. If you don’t understand the advertising performance equation, you might not be familiar with this concept. [Read more...]
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This is Mistake #9 of the 12 Most Common Mistakes in Advertising, as presented in On Your Market. [Read more...]
Podcast: Play in new window | Download (Duration: 10:14 — 14.1MB) | Embed
Chris: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner Dave Young from BrandingBlog.com. I’m Chris Loghry. Hello Dave.
Dave: Hi Chris.
Chris: We wanted to talk about Impact Quotient. I would like to start by asking you what that means to a client. [Read more...]
Podcast: Play in new window | Download (Duration: 6:03 — 8.4MB) | Embed
Chris: Welcome to BrandingBlog SoundBites. I’m Chris Loghry along with Dave Young from BrandingBlog.com and a Wizard of Ads Partner. We’ve talked about several things. We’ve included the Ad Budget Calculator in a couple of the podcasts. You can always go back to that and check that out online. There’s a link to that on the podcast. Today we want to touch on the topic of the power of personal experience. Hello Dave.
Dave: Hi Chris. Personal experience, it’s a big deal in any retail store.
Chris: Now are we talking about the customer? Are you talking about the retailer themselves? Which angle are we taking here? [Read more...]
Podcast: Play in new window | Download (Duration: 10:13 — 14.1MB) | Embed
Chris: Welcome to BrandingBlog SoundBites. Dave Young is with us again from BrandingBlog.com. Dave is also a Wizard of Ads partner. Last time, Dave, we talked about the Ad Budget Calculator, which is a free tool that folks can use online to calculate an ad budget. Now you wanted to take it kind of to the next step, I suppose, and talk about the “myth of reach.”
Dave: The “myth of reach, it just sounds mythical, doesn’t it?
Chris: To start with, yes. What is the myth?
Dave: Well, the myth is that most advertisers, (it’s a big mistake advertisers make), they buy more reach than they can afford.
Chris: Okay. Stop right there and explain to me what you mean by “reach”? What are we talking about? [Read more...]
Podcast: Play in new window | Download (Duration: 12:34 — 17.3MB) | Embed
BrandingBlog SoundBites is a new podcast. In contrast to my rambling weekly talk-show format, these are concise topics that will average about 10-minutes. I’m using the Shortcut Blogging method. I hope you find them useful. Please let me know.
A full transcript follows…
Chris: Welcome to Branding Blog SoundBites, we’re with Dave Young from BrandingBlog.com and a Wizard of Ads Partner.
Dave: Hi, Chris.
Chris: How are you doing?
[Read more...]
