Category Archives: SoundBites

Soundbites: Personal Experience Factor and The Approach

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Adam: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner, Dave Young from BrandingBlog.com. I’m Adam Lefler. Hello, Dave.

Dave: Hi, Adam.

Adam: Today, we’re talking about Personal Experience Factor: the Approach. What do you mean?

Dave: Well, Personal Experience Factor, Adam, is the term that we use in the Advertising Performance Equation that relates to the actual experience that you’re delivering to a customer if you’re a brick and mortar retailer. If you don’t understand the advertising performance equation, you might not be familiar with this concept. Continue reading →

Soundbites: Mistake #9 – Great Production That Missed The Mark

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This is Mistake #9 of the 12 Most Common Mistakes in Advertising, as presented in On Your Market. Continue reading →

Soundbites: Impact Quotient – An ad’s power to convince

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Chris: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner Dave Young from BrandingBlog.com. I’m Chris Loghry. Hello Dave.

Dave: Hi Chris.

Chris: We wanted to talk about Impact Quotient. I would like to start by asking you what that means to a client. Continue reading →