Business Problem Topology Mapping is taking a technique or a technology that has been used or developed for a specific purpose in one field or business category and applying it in an unrelated category to solve a similar problem.
In the video game world, the Kinect was invented to allow the game console to “see” what the player is doing in order to provide a richer and more realistic game experience. They use a device with cameras and spatial sensing to capture this movement.
A company called Agile Route is taking the Kinect and placing it atop a store shelf so that shoppers can be tracked. They are using the captured data to help design better ways to display merchandise for increased sales and a better customer experience. Brilliant!
With thanks to Jeff Sexton for sending me a link.
Using Kinect to build real world Google Analytics from Administrator Agile Route on Vimeo.
