I've already talked about how this is a good time of year to work on the Personal Experience Factor of your business if the holidays aren't your busy time.
So…how do you actually go about deciding which improvements to make in your store, office or shop?
There are hundreds of ways to evaluate your PEF, and taking a global look at it will likely put you in paralysis by analysis. Yet, there's no better or direct way of grabbing precious market share away from your competitors.
Want a shortcut?
Come to your 5 senses!
What I mean is simplify the process by using your senses to rank competitors and look for opportunities and vulnerabilities. Make yourself a simple chart with the 5 senses across the top and your list of competitors along the side. Be sure to save ample room to make notes in your grid.
Now, go to your competitor's locations and have a look around. Make mental notes around the 5 senses.