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Brett Feinstein - no doubt going negative
Brett Feinstein is a partner in the political advertising agency Pound & Feinstein.
He’s one of those guys that you have to get to know to understand. He’s loved and admired by those who take the time. If you know Brett Feinstein only superficially through Facebook or another near anonymous web arena, you probably only think you know him. That’s because he treats Facebook as his own psychology lab; questioning, pushing, shocking and provoking to see what kind of reaction he can get. It can be alarming…if you don’t know Brett.
I’ve known him for almost 10 years now and I always enjoy getting together for a meal when I can catch up with him or on Skype for a podcast interview. We talked for almost 4 hours. Most of it after I shut down the recorder.
I still ended up cutting about 30 minutes out of our official podcast interview just to get it close to an hour.
If you’re a student of marketing and advertising, you’re gonna like this one. We compare and contrast the various strategies used by retailers and candidates. I was surprised, enlightened and entertained through the entire conversation and I hope you will be too.
What I left on the cutting room floor was mostly a conversation about Facebook that got a little personal for a few third parties. So, I decided not to share it.
We did cover campaign strategy, messaging, research, direct mail and the life of a political campaign staffer.
In this episode, Craig Arthur and I discuss how businesses can use ritual to make their customers feel like “insiders” which will make them more apt to talk about the business to others. This is a form of kinetic Word of Mouth.
