Have you ever poured your time and energy into an ad, or an email, or a blog post, video, phone message, sales pitch, or, or, or….?
Sometimes you are just too close to the issue to realize what may be wrong with your approach, the words you’ve choosen or the the fact that you might be leaving out something critical. TestMyMarketing.com is a place where you can upload your marketing message and have it critiqued by at least 3 marketing professionals who promise not to hold back. If you can take the heat, you’re message will be tempered by fire.
Back in August of 2011, the Awesome Sauce class at Wizard Academy birthed this baby business that was adopted by a couple of students. Brian Schmitt and Matt Lenhart decided that this was an idea that they could get behind and nurse into a full-grown enterprise. Now, more than half-a-year later, they’ve added another partner, changed the name and are in the middle of another launch mode.
I had a chance to catch up with Brian Schmitt last week to discuss how things are going. You’ll like what you hear…or your money back!
The terms of a sales offer and how you position it in the minds of customers is paramount to determining success. Craig Arthur, our Australian marketing expert, joins me this week for a look at a few examples where tweaking the offer has made a big difference in sales…sometimes in the very existence of the company.
We talk about the solar industry, auto sales, cell phones and give the example of how changing the offer in the early days made a difference in how Cabela’s grew from a kitchen table home-based biz to a multi-billion dollar retailer.
I didn’t get all the details of that very first Cabela’s offer exactly right because I was going from local folklore. I found an article that will give you even more depth if you’d like to read about it. It’s a great story.
I hope you enjoy this podcast. If you have any questions or would like to recommend guests, please do so in the comments.