BrandingBlog Radio: Anna Cummins and The Evil Wiener

I had a blast recording this week’s episode. The Evil Wiener is a mobile food truck business in Austin, started by Anna and Jeff Cummins and their partner Roger Zapata. Jeff and Roger have impressive professional foodie credentials. The idea for The Evil Wiener was hatched (as you probably guessed) over a few beers one evening. Anna had no choice but to sign on as den-mother and Chief Marketing Officer.

The double entendres flow freely in this interview and also through the menu and the cult following that the Wiener has developed in just a few short months of operation.

They’ve already been featured in a segment on The Food Network’s Eat Street and they are winning new accolades and followers every day.

We talked mainly about how they built the business from conception to launch. I hope you enjoy it and that you get a chuckle out of the humor.

“I can’t wait to come to Austin and get my hands on a Naked Cowgirl.”
-Dave Young

Follow the Wiener…

The Evil Wiener on Facebook

The Evil Wiener on Twitter


8 thoughts on “BrandingBlog Radio: Anna Cummins and The Evil Wiener

  1. CJ Romberger

    I love this! It was great to hear how you got that started, Anna. The thinking that went behind it was brilliant. Deciding on a truck vs a trailer, the thoughts behind tipping, the research you put into this is impressive.

    Dave, thank you for highlighting Anna and her fun business! I like what you do with your blog. I just subscribed on iTunes, and I’m looking forward to hearing previous ones.

    And thanx to both of you for your very kind comments about me at the beginning. I get high from connecting people. I’m glad that I was able to connect the two of you. You’re both a wonderful part of my life.


  2. Sonny Johns

    Well done Dave! Anna and Jeff are so nice and they do such a great job with their foodtruck! I look forward to lunch EVERY Thursday when the EvilWiener truck hits the BestFit Mobile parking lot. Make mine the Colonel Klink with extra sauerkraut! Soooo tasty!

    Eatin’ well in Austin,

    Sonny Johns
    Austin, TEXAS
    BestFit Mobile


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