Category Archives: Blogging

Blog Ghostwriting with no time-sucking Ghost

I know I’ve mentioned Shortcut Blogging to you quite a few times, but we’ve finished our web site and have our infrastructure in place to take on new clients in bigger numbers than onesy-twosies.

Many business owners know that they should be blogging. Why? Because, blogging creates relevant content on your site, gives you increased credibility as an expert and gives people a reason to talk about you in a good way.

Trouble is, most business owners are so time-deprived that they just can’t make writing a priority.

Hiring a ghost writer for your blog won’t save you much time. You’ll have to spend a lot of time with the writer just making sure he/she understands your business and then going over revisions before posting.

We’ve made it simpler. Think about it this way…if the local radio station called you up and asked you to go on the air for 10 minutes to talk about your favorite subject, would you hesitate to say “Yes”? Of course not.

What if you were able to brainstorm a year’s worth of “favorite” topics and then have a weekly interview where you covered each one? Yes, again? Of course!

Paul Boomer and I have taken that idea and made it a service for business owners. We’ll produce weekly interviews, post them as podcasts on your site, create articles based on your spoken words and post them as accompanying blog posts. All you have to do is show up for the interviews…and we’ll batch them in once-a-month recording sessions.

Our guiding mantra has been, “How can we make blogging so easy for a business owner that they will feel like their contribution is really a break in their work instead of something that adds to the load?”

The business owner shows up for the interviews, we do the rest. All of it.

Yes, this is a shameless plug. But, I’ve been telling you to blog for almost 8 years now. Have you done it?

To sweeten the pot, we’ll even buy you a microphone just like the one pictured here. You’re gonna sound like a million bucks.

BrandingBlog Radio: Irene Watson on Book Publishing

Irene Watson’s media empire focuses primarily on self-published authors who need reviews, publicity and coaching for making the most of the book creation and promotion experience.

Her site, Readerviews, offers a wealth of knowledge archived over years of helping authors. Her services are priced and sized just right for authors trying to break into a bigger pool of  exposure.

I first met Irene at Wizard Academy. She took the Blog and Web workshop from Paul Boomer and me several years ago.

I really had a good time catching up and learning about the many things she can do to help someone maximize the potential of their book.

BrandingBlog Radio: Shortcut Blogging Announcement

This podcast is an announcement. The multi-talented Paul Boomer and I are starting a business. It’s a podcast/blogging business designed to help people who simply don’t have the time or energy to blog.

You can click on the image above to go check it out. You can listen to us talk about blogging. (You can skip ahead to about 23 minutes in to hear about the business.)

Here it is in a nutshell:

  • We’ll create a 10-minute podcast for you each week, transcribe it, and post it to your blog.
  • The recording will be done by a professional radio announcer interviewing you on the topics of your choice.
  • The transcription will include some light editing to make it read smoothly.
  • Our editors will post the entire enchilada to your site for you, paying attention to headlines, keywords and linking.
  • Your only responsibility is to show up once a month on Skype and be interviewed (and pay the bill).
  • Cost: $597/month…no long-term contracts.

At the end of a year, you’ll have enough written words to turn into a book, a seminar, etc.

We are taking email addresses of people who desire to know more. That’s the only way to sign up for right now. Just go to our little web site and pop your email into the little box. We’ll do the rest.

Shortcut Blogging: Easy Blogging for Busy People