Marketing Advice and Advertising Strategy for Local Business Owners
Click on the thumb and go buy the book!
Seriously, Tim wrote the book on shareworthy customer service.
The book is called “Your Customers Like This – The whats, whos, hows & whys of Shareworthy Customer Service.”
It’s pretty awesome and right now, it’s pretty inexpensive. In fact, Tim is only asking a donation of 99-cents to benefit Touchpoints Central Missouri Autism Project.
You should grab it before he changes his mind. Did I say it’s awesome? Yes. Yes, I did.
Podcast: Play in new window | Download (Duration: 35:30 — 32.4MB) | Embed
Wow. I told Roy Williams that I wanted to hear the scary bits about his new book, Pendulum: Where We’ve Been, How We Got There, Where We’re Headed, he reluctantly agreed. He’s traced back the trends of societal change 3,000 years. What he’s found will give you a few reasons for apprehension the next 20 years or so.
Don’t expect many direct applications to advertising and marketing. You won’t find them in this book.
However, he doesn’t want to be known for just ringing the alarm bell and sending us all into hiding. So, he will be following the Pendulum with a new book called Invisible Heros. These are the type of people who can lead us out of whatever mess we find ourselves mired in for the next two decades.
If I were you, I’d have a happy movie ready to play after you listen to this one. You’ll need it.
Podcast: Play in new window | Download (Duration: 58:12 — 52.9MB) | Embed
Irene Watson’s media empire focuses primarily on self-published authors who need reviews, publicity and coaching for making the most of the book creation and promotion experience.
Her site, Readerviews, offers a wealth of knowledge archived over years of helping authors. Her services are priced and sized just right for authors trying to break into a bigger pool of exposure.
I first met Irene at Wizard Academy. She took the Blog and Web workshop from Paul Boomer and me several years ago.
I really had a good time catching up and learning about the many things she can do to help someone maximize the potential of their book.
Podcast: Play in new window | Download (Duration: 32:23 — 29.5MB) | Embed
Tom Wanek is the author of Currencies That Buy Credibility. A great little book for finding some unique ways to give your business sound credibility in the eyes of your customers.
On the podcast this week, we discuss the chicken and egg scenario of customer experience vs strategy and core values. Which should you focus on first?
Tom is one of those guys who I’m always having interesting conversations with about marketing, branding and strategy. This time, I had the recorder running and you get to listen in.
Podcast: Play in new window | Download (Duration: 24:48 — 22.8MB) | Embed
Pamela Yellen opening up the very first box of Bank On Yourself books.
This week I interview Pamela Yellen, founder of Bank On Yourself and NYT best-selling author of the book of the same name.
Have you ever had a banker tell you “NO” just when you needed the money most? Of course, when else would they ever say “no?”
Pamela is a client of mine. She used to be a trainer in the financial services industry. She traveled all over the country teaching financial advisors how to market their practices. When she needed a sound financial plan for her own investments, you would think that she could have easily found an expert, huh? Well, after investigating 400 or so systems, she finally found one that worked to her satisfaction. She ended up quitting her training business to start Bank On Yourself. She’s made a believer of me in the nearly 3 years we’ve been working together.
It’s a financial concept that is foreign to many…and contrary to what some of the biggest gurus recommend. Of course, those gurus don’t seem to have very good answers for the average Americans who lost 40% of their retirement in 2008 and who are getting seasick watching the markets this month. In addition to providing guaranteed growth (and no loss of principle), her clients sleep like babies at night. Not a bad deal.
I snapped this pic back in February of 2009. I was at her home outside of Santa Fe, NM working on the beginnings of her web site when her first box of books arrived from her publisher.
