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Wow. I told Roy Williams that I wanted to hear the scary bits about his new book, Pendulum: Where We’ve Been, How We Got There, Where We’re Headed, he reluctantly agreed. He’s traced back the trends of societal change 3,000 years. What he’s found will give you a few reasons for apprehension the next 20 years or so.
Don’t expect many direct applications to advertising and marketing. You won’t find them in this book.
However, he doesn’t want to be known for just ringing the alarm bell and sending us all into hiding. So, he will be following the Pendulum with a new book called Invisible Heros. These are the type of people who can lead us out of whatever mess we find ourselves mired in for the next two decades.
If I were you, I’d have a happy movie ready to play after you listen to this one. You’ll need it.
Don’t get me wrong, I love Roy, but I am confused at the “tastes” of the antidote. Roy’s style is usually more straight forward.
I wonder if the coming years of ‘I am ok, you are not ok’ will influence social media behaviour and the fact that in the history of mankind we have never been so connected globally. Could this be an ‘antidote’ to the rise of nasty movements or will it aid them spreading?