Category Archives: Buzz This

BrandingBlog Radio: Zig Zag Principle with author Rich Christiansen

This week I had a chance to catch up with my friend, Rich Christiansen. Rich is one of those guys who just can’t sit still without building a business. McGraw-Hill is publishing his latest book on business building and business growth strategies. It’s called The Zig Zag Principle and it’s coming out on October 4, 2011. What I really like about Rich’s books is that he bases everything on strategies that he uses every day. You won’t find un-tested academic theories, just great advice on what actually works to build a business.

Pre-order it by going to The Zig Zag Principle web site.

Your Weekend Assignment: IBM Centennial Film

Back in 1984, I was working as a communications intern at the IBM Research and Manufacturing plant in Boulder, CO. It was an amazing place to be, 5,000 employees working at a single facility on the Diagonal Highway. Heck, there were only 6,000 in the town I grew up in.

I was there when the PC came out. I remember our department getting the first PC at the entire plant. People would come in just to look at it.

I watched this video and got choked up a few times. You’ll see how IBM was there for so many of the key moments that define the times that we live in today. Most of these innovations are things that we take for granted today. Making an airline reservation, calling 911, barcodes, motherboards, personal computers, space flight and even beautiful fractals from Benoît B. Mandelbrot.

So, I admit to being a bit biased. But, trust me, this is 30 minutes well spent. I hope you enjoy it as much as I did. Please…let me know your favorite moments in the comments.