January 31, 2015

Just a few seats left in Blog/Web Workshop

Roy Williams gave a nice plug to my blog/web workshop at the end of today's Rabbit Hole in today's Monday Morning Memo.

Blog/Web Workshop at Wizard Academy We'll be teaching the class using an innovative and relatively easy WordPress system. It's not the free blog you can get on WordPress.com, but it's an easier path than doing the whole self-hosting thing where you've got to buy hosting, do the FTP thing, apply themes, etc.

Who is the class for? If you've been using your computer for quite a while, but have never ventured out past the safe harbor of browsing and reading email, we can get you rolling. We've taken folks who didn't even know that there was such a thing as a right-click on their mouse and turned them into bloggers.

If you've experimented
with pointy-clicky editing and content management systems quite a bit, you may find the course to be a bit more elementary than you would like. You are still VERY welcome to attend, but we may ask you to help your classmates along!

So, you'll walk away with a website and integrated blog. You'll have a much better idea of how the internet works and why blogs are a big part of the glue that binds it all together. You'll understand the basics of how a design is chopped up and applied to a site. You'll also get a bonus session where you'll develop the outline of an entire year's worth of blogging, or the outline to your next book.

You'll get all of that…if there's still a seat left.

Turning it upside down

This week's Monday Morning Memo is about asking new questions as you plan your advertising and marketing efforts in the new economy. It's always been about getting more of the same, but that isn't working any more.

We'll be asking the same questions in our Denver Advertising and Marketing Seminar on February 19 and 20. Day 2 has a segment called Marketing in a Recession. You'll want to be there.

The Goal is to Make The Phone Ring

As promised, this week Roy H. Williams shows how to write the ads that will get the phone to ring. And remember:

"Now let me make this clear: The goal is to make the phone ring. Whether or not the caller buys the advertised house is unimportant. The realtor just wants to meet folks who are thinking of moving.  He or she wants a shot at listing their current home. If the respondent doesn’t like the home you featured, the realtor will happily drive them to see some other ones."

For any Wizard Academy grads, he also announced that the reunion will be October 11. Anyone else scrambling to fit it into an already too busy October?

Boring but Valuable Formula #117: Repetition and Results

Wonkus [Following the rabbit hole from today's Monday Morning Memo, will lead you to this fine piece of Wizardly Wisdom. We teach this to our clients, and this week Roy Williams shares it with all who follow the rabbit.  -Dave]

By Roy H. Williams

It’s a question asked by business owners in every town, village and hamlet. It’s asked by the cautious, the anxious, and the wise. It’s asked of every newspaper, television and radio rep.

“How many ads will I have to run before I begin seeing results?”

[Read more...]

Monday Morning Memo: Customer Profiles


By Roy H. Williams (go to MondayMorningMemo.com to listen to this memo.)

I’ve never seen a business fail due to reaching the wrong people. But if you listen to advertising sales reps, “reaching the right people” will solve all your problems.

And guess who has exactly the right people for you?

[Read more...]