Turning it upside down

This week's Monday Morning Memo is about asking new questions as you plan your advertising and marketing efforts in the new economy. It's always been about getting more of the same, but that isn't working any more.

We'll be asking the same questions in our Denver Advertising and Marketing Seminar on February 19 and 20. Day 2 has a segment called Marketing in a Recession. You'll want to be there.