Marketing Advice and Advertising Strategy for Local Business Owners
After watching this video, you can start to understand the forces that can cause the stock markets to plunge to a depth that wipes out all of your earnings for the year. The simple fact is that you are not in control of money that you might have invested in the markets. We’ve turned it over to the machines.
I don’t mean to upset you for the weekend, but you might want to consider safer ways to hang on to your cashola.
Anyone who studies Myers-Briggs, would label Don Draper as an NT, the iNtuitive Thinker. He is a quick decision maker, following his intuition.
When he needs information, clarification, explanation, he falls back on his favorite question: What?
This is the question that cuts to the chase. He’s not asking why. He doesn’t care how. Who is immaterial.
Just the facts, ma’am.
Can you name any other characters that want to get right to the point?
I'm not big on year-end resolutions, big plans and the like. But, I have to share a post from my friend Rich Christiansen.
I've written about Rich before. He wrote "Bootstrap Business" and is an SEO and Adwords expert.
In his latest post on the Bootstrap blog, Rich talks about his relationship with Ray Noorda, founder of Novell. It's a cool story about how one man formed a strong company culture by his own leadership through story, connection and love.
This is a list of qualities that Rich took away from Noorda's funeral…
Be sure to go read the entire story on the Bootstrap Business Blog.
Have a Happy New Year!
"Advertising is a tax you pay for being unremarkable."
-Geek Squad founder Robert Stephens
There are STILL plenty of very smart people in the world who have not begun to realize the power of the web. For some, it’s a fear of technology. Others have been too busy engaged in successful business. Still others just have their heads in the sand.
I was having a conversation with a group of very successful brick and mortar jewelers a couple of weeks ago. We were talking about my blogging class and they asked if I knew of any jewelers who have had any measure of success with blogging. I pointed them to Ice.com and their use of a blog strategy to tie their name to celebrities and provide lots of in-bound links to products.
Then, they asked me if I could name a business that has achieved any kind of success with YouTube?
I just want it known that I interviewed her several weeks before CNBC. You can hear my interview on our podcast.
CNBC spent a couple of hours at Michele’s home the other day for a 7-second soundbite to go along with this story about Home Depot opening a couple of new stores designed for women shoppers.
They quote her on their web site (although they misspelled her name in the text version of the story).
There are two video pieces embedded in the story. The first is a straight feature, with Michele’s clip. The second video is the usual banter with the misogynist anchorman making an ass of himself. Actually, both videos seem a bit slippery. When the first one opens, I can picture Jack Black raising his eyebrows and saying a Home Depot ‘for the ladies.’
If you want to know more about how to do a better job at crafting your business message to appeal to women, join me in Austin on Oct 30 & 31 for Michele’s WonderBranding class. Michele’s got just a couple of open seats left in the class.
So, who’s watching CNBC? Did they run this story "for the ladies" or do they care?
