May 17, 2012

BrandingBlog Radio: Veteran’s Day Guest – Joe Perez

Joe Perez makes me proud to be an American. I’ve known Joe for about 6 years. We first met at an event at Wizard Academy. I always knew him as the operator of a landscape architecture company in San Antonio. We’d run into each other now and then, when we were both in Austin. It wasn’t until we attended the Awesome Sauce class this August that I found out about his military adventures and his new company.

Turns out Joe spent the last days of the Cold War chasing Soviet agents across Europe. He was in Berlin when the wall came down. When I mentioned that his resume read like a character in a Tom Clancy novel, he said, “funny you should mention that,” and proceeded to tell the story of how his unit was involved in Clancy’s research for Clear and Present Danger. Wow. [Read more...]

BrandingBlog Radio: Jean Carpenter-Backus on Financial Spooning

Jean Carpenter-Backus is gaining fame through her moniker “The Naked Accountant.”

I interviewed Jean on a beautiful Friday morning in Austin, TX out on the plaza at Engelbrecht House, the student dorm at Wizard Academy.

We talked about how she found Wizard Academy, her unique classes and her plans for new books and some ideas for preventing embezzlement in a small business.

Jean has led a most extraordinary life. We don’t go too deep into the back story in this interview because the Austin American Statesman recently did a lengthy biographical sketch. I encourage you to read it.

I hope you enjoy listening to this one as much as I enjoyed interviewing Jean.

Links:

Article about Jean in the Austin American Statesman

Jean’s web site

Wizard Academy’s Money and Cool Chicks

BrandingBlog Radio: Roy H. Williams on The Desire for Instant Gratification

Roy in Tuscan Hall - 2004

Roy H. Williams is the original Wizard of Ads and central hub of our consulting group. We had a good time chatting about the biggest mistake most business owners make when it comes to their advertising…The Desire for Instant Gratification.

Before we got to the subject, we chatted briefly about Nebraska and his single sojourn through the state. What do you think was his most memorable stop? You’ll have to listen to find out.

We also talked about the extensive research he’s done on the new Pendulum book, due out in the 1st quarter of 2012. There are still seats available for the class on November 15-16 in Austin.

I took this photo in May of 2004, shortly after he purchased land for Wizard Academy. He is standing in a barn that was to become Tuscan Hall. Fortunately, the barn was blown down by the wind before it could be remodeled and they had to basically start from scratch.

Selling Customers Their Way is April 5-6

There are still a few seats left at Wizard Academy in Austin for Selling Customers Their Way on April 5-6. If you manage a sales staff, this is a great course…

 

Selling Customers Their Way from Wizard Academy on Vimeo.

Marketing Beyond Advertising: Save enough to pay for airfare and hotel!

Tom-mike Wizard Academy just made an offer on Facebook that is so darn good, I just had to pass it along.

Marketing Beyond Advertising is listed on the Wizard Academy site as a $2,000 2-day course next week on the 15th and 16th of July. Trust me, it's worth every penny too.

Because they are trying to fill a few empty seats, they have announced a call-in price of just $500. With the money you save, you can book airfare, car rental and hotel, easily.

Check out the curriculum and pick up the phone. Call 512-295-5700 and ask for the discount. This is the best deal I've ever seen for a first time visit to Wizard Academy.