Yearly Archives: 2011

Soundbites: Mistake #9 – Great Production That Missed The Mark

This is Mistake #9 of the 12 Most Common Mistakes in Advertising, as presented in On Your Market. Continue reading

BrandingBlog Radio: Mark Effinger

I managed to corner Mark Alan Effinger for this week’s podcast. If you know Mark, you’ll really enjoy this episode. If you don’t know Mark, just buckle your seatbelt, hit play and hang on.

Mark and I helped teach a book writing workshop several years ago with an all-star cast led by Mike Drew.

We talk about PR, Brain nutrients, Amazon, Sean Phillip’s Full Strength shakes, and loads of other crazy stuff, including the time that Mark overdosed Rich Christiansen with niacin. It’s basically unedited and rambling and just soooo Effinger.

This is the kind of conversation that I love having with Mark. We’ve had so many of these, and this is the first I recorded for a podcast. I know there will be more. Effing Effinger.

Soundbites: Impact Quotient – An ad’s power to convince

Chris: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner Dave Young from BrandingBlog.com. I’m Chris Loghry. Hello Dave.

Dave: Hi Chris.

Chris: We wanted to talk about Impact Quotient. I would like to start by asking you what that means to a client. Continue reading