Google is going to start helping you spread the word about your awesome retail experience. They've launched a new service where they'll be essentially tying your Google Local results with photos from inside your store…and they are supplying the photographers!
I've been writing for a long time about the importance of your Personal Experience Factor. Your reward for getting it right is that you may qualify for being one of the first to be featured in this new service from Google.
According to this story from ReadWriteWeb, "The company says the photographs will be taken by professionals trained in low lighting, will be as unobtrusive as possible, will initially be traditional in format and will be stitched together to form panoramas in the future."
So, if your jewelry store promises the largest selection of engagement rings in Winnipeg on your radio ads, perhaps Google will step in and help you offer the proof via Business Photos.
My question: What about service businesses like HVAC, or plumbing or roofing? If you're busy roofing Portland, you probably don't have much of a retail presence. Wouldn't it be great if Google would jump in your service van with you and take some job site photos? Not very likely until after they've been inside every retailer. So, you'd better be doing it yourself. Just saying.
Here's the link to find out more about Google Business Photos.