BrandingBlog Radio: Test My Marketing with Brian Schmitt

Have you ever poured your time and energy into an ad, or an email, or a blog post, video, phone message, sales pitch, or, or, or….?

Sometimes you are just too close to the issue to realize what may be wrong with your approach, the words you’ve choosen or the the fact that you might be leaving out something critical. TestMyMarketing.com is a place where you can upload your marketing message and have it critiqued by at least 3 marketing professionals who promise not to hold back. If you can take the heat, you’re message will be tempered by fire.

Back in August of 2011, the Awesome Sauce class at Wizard Academy birthed this baby business that was adopted by a couple of students. Brian Schmitt and Matt Lenhart decided that this was an idea that they could get behind and nurse into a full-grown enterprise. Now, more than half-a-year later, they’ve added another partner, changed the name and are in the middle of another launch mode.

I had a chance to catch up with Brian Schmitt last week to discuss how things are going. You’ll like what you hear…or your money back!

 

Customer Experience at Virgin’s New Club

When you’re sitting at the gate, and they announce a 20-minute delay for your flight, you can feel the frustration in the air.

When you’re sitting in a domestic airline club and you get a 20-minute delay, you think, “well…at least I’m not at the gate yet. Maybe I’ll have another pretzel.”

When they announced a 20-minute delay at Virgin’s new club in New York’s JFK, people applauded. Why? Because they got to extend their stay in the club by 20 minutes.

Salon? check. Spa? check. Pool table? check. Cheap crackers and plastic-wrapped cheese? Try United.

Capture this attitude toward making your customers happy and you’ll be hauling money to the bank like Sir Richard Branson.

[photo from Slade Architecture]

Shareworthy Customer Service – Tim Miles wrote the book

Click on the thumb and go buy the book!

Seriously, Tim wrote the book on shareworthy customer service.

The book is called “Your Customers Like This – The whats, whos, hows & whys of Shareworthy Customer Service.”

It’s pretty awesome and right now, it’s pretty inexpensive. In fact, Tim is only asking a donation of 99-cents to benefit Touchpoints Central Missouri Autism Project.

You should grab it before he changes his mind. Did I say it’s awesome? Yes. Yes, I did.