I've got a copy of Tom Wanek's new book, "Currencies that Buy Credibility." I got one of the first books out of the box, got it signed and everything because I was standing next to him when he opened the box.
I'm kinda sad that this book is out because I work quite closely with Tom and frankly, he's my secret weapon for finding a good strategic hook for clients. I shouldn't be sad though, because now you have a chance to apply what Tom knows.
In Currencies, he outlines six strategies for spending a business' resources to purchase credibility in the minds of customers and the public. Think of it as six ways to put your money where your mouth is…although it's not just about money.
You'll be hearing more about this book all over the web, and right here.
You can pre-order "Currencies that Buy Credibility" from Amazon for delivery in about a week. I really think you should.