As a postscript to Monday's post on Sniffing for Market Share, it occurred to me that one more thing you could do when you evaluate the look (sight) of your business is to watch for smiles.
The current TV ad for American Express drives it home as well. The first half of the ad is a bunch of everyday shots that we interpret as unhappy faces. The second half is full of smiles.
Can you make your storefront smile? Are any of you competitors smiling brighter than you?