Interesting post from Tom Peters. He doesn’t order on line because his experience has taught him that he’ll typically get 90% of the way through the order before some kind of crash or failure derails him.

He phones in his orders and this post is the report card for his experience with those companies. Check it out.

Tom Peters: Not Too Bad! (Not Too Good.)

Ok, I don’t normally do restaurant reviews here, but when I was in Denver for a session with a client, he suggested we all go to Emil-Lene’s Sirloin House.

I’d never heard of it. It was great. Kind of reminds me of Dude’s here in Sidney.

Emil-Lenes is inconveniently located on a back-road along the tracks, closer to the new airport than to the mountains or to downtown Denver.

I’m glad we went there. This picture sums it up nicely. There’s no menu. No pretense. You get appetizers (salad and spaghetti…yes spaghetti). The only thing we didn’t get was the boot on the table. I got to use the giant pepper-grinder. The steak was super. The place looks exactly like the picture. Exactly.

Is there a marketing lesson here? Yes. Be so damn good at what you do that people will gladly tell other people about you.  In our Wizard World, we call it Personal Experience Factor.

"Carlotta was the kind of town where they spell trouble T-R-U-B-I-L, and if you try to correct them, they kill you."
     – Rigby Reardon, Dead Men Don’t Wear Plaid