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Roy H. Williams is the original Wizard of Ads and central hub of our consulting group. We had a good time chatting about the biggest mistake most business owners make when it comes to their advertising…The Desire for Instant Gratification.
Before we got to the subject, we chatted briefly about Nebraska and his single sojourn through the state. What do you think was his most memorable stop? You’ll have to listen to find out.
We also talked about the extensive research he’s done on the new Pendulum book, due out in the 1st quarter of 2012. There are still seats available for the class on November 15-16 in Austin.
I took this photo in May of 2004, shortly after he purchased land for Wizard Academy. He is standing in a barn that was to become Tuscan Hall. Fortunately, the barn was blown down by the wind before it could be remodeled and they had to basically start from scratch.