September 21, 2014

Adrants: Dan Wieden Tells Ad Student to Get Naked

I think Forrest Gump got it right. “Stupid is as stupid does.”

This year, he’s asked one student to strip down and go streaking, asked another straight student to convince his parents he’s gay and asked yet another to create a commotion in a mall just to attract a crowd.

So let’s get this straight. He’s asked a student to break the law. Another, to lie. And another to make a fool of himself. Gee, sounds a lot like advertising. And it’s all under the guise of building character, overcoming fears and preparing for the challenges one might face in business.

Adrants: Dan Wieden Tells Ad Student to Get Naked

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