Seth Godin’s new book, Meatball Sundae, is hot right now. Rachelle Money, a new journalist at WordTracker, caught up with him for a nice interview.

The best take-away is this quote:

"My position is that the clients are the problem, not the consultants. That’s because they want shortcuts, not hard work. The best SEO is great content. Don’t do that and you don’t get much."

There’s no writing more painful than forced "SEO writing". I won’t do it. The reason is that visitors just don’t like it. It’s obviously painful and even if it works, it is seldom persuasive if all that traffic comes to your site.

If you diverted a freeway into your parking lot, you’d certainly have more traffic. But, would your new visitors like you or be more likely to become customers?

Buy Meatball Sundae at Amazon.

I’m gathering information. I’ve told people that TypePad is easy. Heck, I can use it.

So, what are the other easy web tools?  I’ve looked into Squarespace, and I like it.

What else is out there?  I want web tools that create good-looking sites without the owner having to know anything but pointing a mouse. No hosting issues.

Any suggestions?

We just want a few more tools in our belt before we gather in Austin to create some more great and simple sites and blogs.  By the way, if you plan on attending Accelerated Branding or Wonder Branding or the Academy Reunion, we can discuss these things in person. (I should have just found a house to rent in Austin for October!)

The gang at Future Now Inc. are putting up some great screencasts with some suggestions on improving websites.

Plenty for everyone to learn!