One of the strategies we use for our clients is called business topology mapping. It involves taking a totally unrelated business model and finding a way to apply their tactics in your own business.
Here’s an example and a free idea for my friends at Cabela’s. Pimp My Ride is a cool show on MTV right now. MTV finds some poor kid with a crappy car and sends out rap artist Xzibit to pimp their ride. Basically, they take the junker and turn it into a customized dream car for the owner. Cabela’s could find some poor hunter with a lousy goose pit and award him a total makeover. Call the show "Pimp my Blind."
Maybe instead of a rap artist, you could get Ted Nugent to host the show. I can see the pimped out blind: Satellite TV dish inside of a decoy…plasma TV monitors for each hunter connected both to the football games AND to horizon-scanning cameras to keep a look out for the birds. Full underground kitchen, the works.
Why let MTV have all the fun?
Sign me up.
Ted Nugent hosting.
There is no way Uncle Ted would pimp out a hunter – it goes against his personal brand of remaining pure with the hunting philosophy.
Good post though! Cabelas is a great store with a great brand.