Ageless Marketing: The Case Against Perfection

More good stuff (this time with a zesty citrus aroma) from Ageless Marketing.

Oranges are right-handed. The fragrance of an orange comes from limonene, the same chemical that gives lemons their distinctive odor. However the molecular structure of an orange’s limonene is the mirror image of “left-handed” limonene in lemons. All of nature, from spinning electrons to spiraling galaxies, seems organized by left- and right-handed preferences. Biasing entities toward the right or left is Nature’s way of avoiding symmetry, indeed, of avoiding perfection. Natural diamonds are more scintillating than human-made diamonds because the latter are structurally perfect.

Ageless Marketing: The Case Against Perfection