March 29, 2015

The sign said "Ladies"…I opened the door and there they were!

My Partner Michele has been throwing some parties for "women only" in Chicago. She’s put out a call for the next event over at her blog. If you’re a Chicago woman or know one (or you play one on TV), drop her a line.

Oh, to be a fly on the wall!

Link: WonderBranding: Marketing to Women: Next Gal Party in Chicago!.

Fishing for Chuck

Chuckskywebing It’s great having partners who write exceptional material on advertising and marketing. Chuck McKay has a great knack for telling it like it is. I know some marketing folks at some pretty big companies who would do well to take Chuck’s advice.

Scoot on over to his blog and you’ll see what I mean. You can also subscribe to his email list. He sends each thoughtfully produced article out as a newsletter.

From a recent post:

The big three automakers have each effectively admitted that after shaving $7,000, $8,000, even $9,000 off the price of their vehicles, they’re still profitable.

If you’ve purchased a new vehicle in the last few years, do you now feel as if you didn’t even get kissed?

Will you ever pay full price for a car again? Will anyone?

-Chuck McKay

Shake Your Head Like a Snow Globe

WizardglobeSnow globes are always more interesting when they’re shaken. Things are moving, things are happening. After a while, everything settles down and it can be pretty boring watching a snow globe just sit on a shelf.

Your brain is like a snow globe. Every now and then you need to grab hold of your skull and shake it up. Shake it real hard because some of that snow is probably stuck in the corner.

If you’ve forgotten how to shake your head like a snow globe, check out Mark Fox’s course at Wizard Academy. I went in 2004 and haven’t been able to look at the world the same since then.

Learn creativity from a real rocket scientist!

For a fun snow globe, go here. If you want to have even more fun with snow, try this.