August 28, 2014

Shake Your Head Like a Snow Globe

WizardglobeSnow globes are always more interesting when they’re shaken. Things are moving, things are happening. After a while, everything settles down and it can be pretty boring watching a snow globe just sit on a shelf.

Your brain is like a snow globe. Every now and then you need to grab hold of your skull and shake it up. Shake it real hard because some of that snow is probably stuck in the corner.

If you’ve forgotten how to shake your head like a snow globe, check out Mark Fox’s course at Wizard Academy. I went in 2004 and haven’t been able to look at the world the same since then.

Learn creativity from a real rocket scientist!

For a fun snow globe, go here. If you want to have even more fun with snow, try this.

Beemer News

When I read that BMW is leaving "branded entertainment", I was tempted to launch into a rant about the entire subject. I decided instead to write something glib and pithy. (Just like me, isn’t it?) Here it is: It’s about relevance…saliency. You either get it or you don’t. I don’t think they got it.

As I scanned to the end of the article, I found the pull quote. It defines why I don’t and won’t work for big companies either as an employee or a consultant. One or two levels of lateral approval usually enhance an innovation, but multiple levels of vertical approval usually pound it into a flat, road-kill shaped idea that nobody wants to embrace (or step in).

The Hire series was a U.S.-only marketing program, created by Fallon and approved by Mr. McDowell. But once that program won rave reviews and accolades, the carmaker’s parent, Germany’s BMW AG, took control.

“Munich got involved and it became a bureaucratic nightmare,” one executive close to the matter said. “The more levels of approval you have for innovative ideas, the more likely you won’t get those ideas approved.”

Link: BMW PULLS OUT OF BRANDED ENTERTAINMENT.

MMMemo: Are you Willing to Be Weird?

[NOTE from Dave: Willing? I don't know anything else. People have been trying to stifle my weirdness all of my life. It's never worked (stifling it) and I've never been more successful than when I finally embraced it, quit my day job and became a full-time Wizard. How weird is that? Wizard for hire. My wand works on web sites, retail stores, ad reps and damn near anything I point it at. Weird, huh?]

Weirdenough3_1 By Roy H. Williams

No one wants to be average. But everyone wants to be normal.

What’s up with that?

You can’t imitate your way to excellence. It can be achieved only by breaking away from the pack, abandoning the status quo.

But breaking away from the pack is also the way to spectacular failure.

Are you beginning to understand why there is so little excellence in the world?

A weird person who succeeds is called eccentric. A weird person who fails is called a loser. Most people just walk the middle path and wonder what might have been.

If there is, somewhere, a Book of Days, what will be written in it about you? Will the book say you played it safe, never took a chance and were buried in such-and-such a place?

I think Tom Peters gave excellent advice to managers when he said, "Reward excellent failures. Punish mediocre successes."

The New York Times tells us, "She embarked on a show-business career at 15 by going to Manhattan and enrolling in John Murray Anderson’s dramatic school. From the first, she was repeatedly told she had no talent and should return home. She tried and failed to get into four Broadway chorus lines, so she became a model for commercial photographers. She won national attention as the Chesterfield Cigarette Girl in 1933. This got her to Hollywood as a Goldwyn chorus girl. For the next two years she played unbilled, bit roles in two dozen movies. She then spent seven years at RKO, where she got leading roles in low-budget movies. But she was wrongly cast and mostly wasted in films."

In all, Lucille Ball appeared in 72 B-movies before she became too old to be…

Continue reading at Wizard Academy.

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