It’s great having partners who write exceptional material on advertising and marketing. Chuck McKay has a great knack for telling it like it is. I know some marketing folks at some pretty big companies who would do well to take Chuck’s advice.
Scoot on over to his blog and you’ll see what I mean. You can also subscribe to his email list. He sends each thoughtfully produced article out as a newsletter.
From a recent post:
The big three automakers have each effectively admitted that after shaving $7,000, $8,000, even $9,000 off the price of their vehicles, they’re still profitable.
If you’ve purchased a new vehicle in the last few years, do you now feel as if you didn’t even get kissed?
Will you ever pay full price for a car again? Will anyone?