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When Will My Ads Start Working?

anthonyshead

By Roy H. Williams.

The length of the “ramping up period” an ad campaign will require before you begin to see results is determined by the following factors, listed in descending order of their importance:

1. Product Purchase Cycle
2. Share of Voice
3. Impact Quotient of message
4. Media delivery vehicle

Continue reading at: Wizard Academy – Monday Morning Memo

This entry was posted in Monday Feature on August 9, 2004 by Dave Young.

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