John Moore at The Ourhouse Weblog takes an interesting look at a survey that says top brands may be underperforming financially. He also revisits the subject of Brand Narcissisum.
The Ourhouse Weblog: Top brand, poor performer
John Moore at The Ourhouse Weblog takes an interesting look at a survey that says top brands may be underperforming financially. He also revisits the subject of Brand Narcissisum.
The Ourhouse Weblog: Top brand, poor performer