It’s so EASY to post a snarky critique of another advertising professional’s efforts. I try not to do it much anymore. BUT, I thought it might be fun to let YOU have a stab.

I have a subscription to Business Travel News, and today’s issue got me thinking about the airline ads. So, I’ve scanned ALL of the airline ads and I’ll be posting them one per day for the next 7 days.

Here are the guidelines for reviewing the ads:  Use 3 words (or fewer) and post them in the comments.

Remember, the magazine is targeted at Travel Agents and Corporate Travel decision-makers.

Ad Number 1….page 9, full-page. Japan Airlines

Click on the ad for a bigger version.