Finally catching up on some blog reading this weekend and found some brilliant writing on Wizard Tower Chronicle, our upside-downunder site hosted by WOA Partner Craig Arthur.
It looked quite familiar, but I read it all the way through anyway. Here’s a super excerpt:
“The point is this…before anyone will do anything at all, they must go there. They must do that thing in their imagination. Before they buy your jewelry, they must go there in their mind. Before they buy your cars, they must go there. Before they attend your college, you must show them the experience on the visuospatial sketchpad in their brain.”