Two weeks ago, Roy Williams sent out Part I of a series on Archetypal Patterns.

Last week was Part II. Today, comes Part III.  For small business owners, these are mandatory reading.

I’m going to send you on an adventure. Read them both, but read them on his site. Be sure to follow the rabbit down the hole by clicking on the images in the memo. Keep clicking on images until you get to the bottom of the hole.

Warning: Don’t follow the rabbit hole unless you have a few spare minutes to play in the woods.