My buddy Juan Tornoe has become a Hispanic NASCAR Dad. It’s a rare breed right now, but Juan takes a look at how the racing industry could tap into the fastest growing (in so many ways) market in the U.S. Read about it at HispanicTrending: A Hispanic (me) and NASCAR.

You’ll also want to check out his seminar. He really knows this market. I wouldn’t attempt to navigate these waters without him. Neither should you.