Helping Your Customers

Here’s an example of a local business that is helping their customers make the homes look better this spring. The marketing goal is simple. Help people come to some conclusions about what would improve the curb appeal of their home. Most of us become blind to our own faults…and this includes the appearance of our own abodes.

One of my clients, a Portland Roofing Company is simply giving away their curb appeal checklist. You might even want to grab it. They are not even requiring you to “opt-in” to their email list to get it. They’d rather just have you improve the appearance of your home.

Seems like we’ve been waiting a long time for spring to arrive where I live. Maybe a little work on the house would push it along.

What are you giving to your customers this spring?

  • Great idea. Smart companies invest in their customers so that, long term, their customers will invest in them. This is a nice investment.

  • Spring is a great time to launch marketing even if you’re not in the home improvement biz. Users are more optimistic and your message has a better chance of sticking.