Why is Google such a strong brand? Did they set out to “brand” themselves? No. The set out to be the best in the world. They are driven to be the best. The best. The best. The best. To hell with branding. Set out to be the best.
THAT’s how you create a strong brand.
Although this story is nearly a year old, I think it shows that true passion is what creates a brand in people’s minds. It’s still a great read.