Flash is Cool, but

I like flash. I’ve built some cool flash stuff. But flash pages don’t belong at the front end of a web experience. They kill momentum.

You click on a link or enter the url expecting to find what you’re looking for.

Instead, you get to watch yet another way to count to “100% loaded.” By the time it’s to 100%, I’ve forgotten why I came and just close the browser window and toddle off to get another cup of tea. And I’ve got high-speed.

Why not just try some good old fashioned persuasive scent trails?

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