Commute Time: Critical part of a city's "Brand"

Just as cities across the U.S. are trying to “brand” themselves, the U.S. Census Bureau comes up with a list of commute times for them. Just how do you spin the fact that your yearly drive time in Chicago is the equivalent of locking yourself in your car on Monday morning and getting released in time for one of those exciting cultural events on Saturday night?

You have to make the case that it’s worth it. Be real. Be honest. When the Census Bureau throws eggs on your face, scrape them off and make egg salad.
US Census Press Releases: Commuter Blues

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