Those who have been following the posts on place-branding will love this one.
Line up the branding consultants and start paying out the cash!
Question: McKinney wants a consultant to come up with a slogan that promotes a positive image of the city. What advice or suggestions do you have for McKinney or other cities looking to brand themselves?
[btw…it’s one of those subscriber newspaper sites. Somewhere I read that if you sign in with “firstname.lastname@example.org” and “latimes” it will work on most of these stupid newspaper sites. It’s never failed me yet.]