Anthony Garcia on Decoding Personality

Anthony Garcia has a great post over at GrokDotCom today that will help you understand why we use Personas in our Persuasion Architecture work.

Recently, I’ve had several conversations with clients about rewards and why we compete. So, when I came across this snippet from, it prompted me to share a different perspective:

Author of “Motivation from the Inside Out: Rethinking Rewards, Assessment, and Learning” and “Beyond Bribes and Threats: Realistic Alternatives to Controlling Students’ Behavior”, Alfie Kohn wrote this piece for the New York Times in 1993 about rewards in the workplace not motivating employees the right way.

Kohn suggests that these rewards act the exact same as punishments and create negative work environments.

I call BS on this simplistic presumption. The problem isn’t the reward itself.  The problem is misunderstanding the person’s motivations and thereby offering the wrong reward.

Go read the rest of the article…Find out WHY Anthony calls BS.

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